Choose your tier
Self-guided programs at $19.99, the Pack at $149.99, or fully bespoke Apex coaching. Upgrade, downgrade, or cancel anytime.
Elite online performance coaching
Outsmart your genetics
Project Fox is precision coaching for people done leaving results to chance. Proven programming, real nutrition, and evidence-led enhancement guidance — from $19.99/month self-guided training to fully bespoke 1-on-1 coaching.
Now coaching 18 athletes 1-on-1 · 3 Apex spots open this month
0+
Lifters coached
0+ yrs
Coaching experience
0
Proven programs
0
Tiers · self-guided to 1:1
The method
Three steps.
Three steps.
Zero guesswork.
However you start, the system is the same: a plan built to be followed, and the support to keep following it.
Get matched
Pick from 10 proven programs — or book a call and I'll build your split around your body, schedule, injuries, and goals.
Execute with backup
Open your dashboard, follow the exact lifts, sets, and progression for the week, and never walk into the gym wondering what to do next.
Membership
Pick your level
From a plan that finally works to a coach in your corner every single week. Switch tiers whenever you want.
Field
Self-guided training, $19.99/month per program. Pick one — or stack several.
$
19.99
/ mo · each
+ applicable taxes
- Any 1 program from the library of 10
- New progression & variations every month
- Full exercise library with coaching cues for every lift
- Member dashboard with your full week-by-week plan
- Add more programs anytime — $19.99 each
Each program billed monthly. Cancel anytime.
Pack
Everything in Field, plus a coach who maps the plan to you.
$
149.99
/ month
+ applicable taxes
- Everything in Field
- 1-on-1 split-finding strategy call
- Custom training split for your schedule
- Monthly check-in & program adjustments
- Macro & nutrition targets
- Enhancement protocol guidance*
- Priority chat support
Billed monthly. Cancel anytime.
Apex
Fully bespoke coaching. Weekly 1-on-1 access. Nothing left to chance.
$
999.99
/ month
+ applicable taxes
- Everything in Pack
- Weekly 1-on-1 coaching calls
- Fully custom diet & meal structure
- Personalized enhancement protocol guidance*
- Bespoke periodized training
- Bloodwork & biomarker review*
- 24/7 direct line to me
Limited to 12 athletes. Application required.
Field tier · $19.99/month
Ten programs.
Ten programs.
Pick yours.
Each program is $19.99/month and evolves every month — a new block, a fresh focus, built-in progression. Start with the one that fits your goal, then stack more whenever you want.
Every program is its own $19.99/month plan — own one, or build a stack.
Field manuals · one-time purchase
The playbook, in writing.
No-fluff, evidence-informed guides on training, nutrition, recovery, peptides*, and longevity. Buy once, read online or download the PDF, keep it forever — no membership required.
Training01
The Hypertrophy Manual
Build maximum muscle with the science that actually drives growth.
$29Read & buy
Nutrition03
The Nutrition Manual
Body composition without the bro-science — what the evidence says.
$29Read & buy
Peptides06
The Peptide Primer
An honest, educational map of research peptides — and where the evidence stops.
$29Read & buy
Longevity09
The Longevity Manual
Train now for the body you want at 80 — the levers that actually move healthspan.
$29Read & buy
Browse all 10 manuals
$29 each · or the complete library of all 10 for $149
Tiers 2 & 3 · One-on-one
Coaching that adapts to your biology
Templates get you started. A coach gets you results. On Pack and Apex, every variable is mapped to you — and adjusted as your body responds.
Split-finding call
We map your training split to your schedule, injury history, and goals — never a copy-paste template.
Nutrition that fits your life
Macros and meal structure you'll actually follow, recalibrated as your composition changes.
Enhancement protocol guidance*
Educational, evidence-led guidance on supplementation and peptides — always coordinated with your physician.
Weekly accountability
On Apex we talk every single week, read your data, and adjust the plan in real time.
Important: Enhancement and peptide guidance is educational only. Project Fox does not sell, supply, prescribe, or administer any substance, and is not a substitute for medical advice. Any protocol is implemented solely under the supervision of your own licensed physician.
The difference
Coaching, not cookie-cutter
Monthly
New progression & variation
1:1
Coaching on Pack & Apex
0
Block training cycle
0
Cookie-cutter plans
Founder & Head Coach
The coach
Meet the fox behind the method
Founder & Head Coach, Project Fox
Twelve years, six-hundred-plus clients, and one obsession: building physiques that hold up under real life. I don't sell shortcuts — I sell systems. Whether you're on a $19.99 program or weekly Apex calls, you get the same evidence-led approach that's taken beginners to their first pull-up and competitors to the stage.
On the coaching tiers, that includes honest, physician-coordinated education on nutrition, supplementation, and enhancement — because doing this properly means doing it safely.
Questions
Good. Ask them.
Absolutely. The Field tier includes beginner-friendly programs like Full-Body Forge with step-by-step coaching cues and form guidance for every lift. If you'd rather have it built around you from day one, the Pack tier adds a 1-on-1 call to find the right split for your experience level.
They span the full range of goals — hypertrophy, strength, recomposition, powerbuilding, conditioning, a home dumbbell-only option, and a contest-prep base. On Field, each program is its own $19.99/month subscription: you pick the one that fits your goal, it's locked to you, and it evolves every month with a new training block, a fresh focus, and built-in progression. Want to train more than one focus? Add another program anytime — $19.99/month each, stack as many as you like.
Yes. Every tier is month-to-month with no contract. Upgrade, downgrade, or cancel from your dashboard at any time — changes apply at your next billing date.
On the Pack and Apex tiers, enhancement guidance means education — helping you understand supplementation and peptide science so you can make informed decisions with your doctor. Project Fox does not sell, supply, prescribe, or administer any substance, and nothing here is medical advice. Any protocol is implemented strictly under the supervision of your own licensed physician.
Pack includes your split-finding strategy call plus monthly check-ins — that's one 1-on-1 call per month, booked from your dashboard at least a week in advance. Apex includes a 1-on-1 call every week: you and your coach lock in a standing weekday and time, and it stays the same slot every week. All calls are over video and recorded so you can revisit them anytime.
Payments are processed securely by Stripe — we never see or store your card details. On refunds: all sales are final and we don't offer refunds of any kind. You can cancel anytime to stop future renewals, so you're never locked into the next billing cycle — but payments already made aren't refundable.
Your move
Your next rep
Your next rep
starts here
Start self-guided for $19.99, or apply for a coach in your corner every week. Either way — stop guessing.