Choose your tier
Self-guided training at $30/month, the Pack at $300, or fully bespoke Apex coaching. Upgrade, downgrade, or cancel anytime.
Elite online performance coaching
Outsmart your genetics
Project Fox is precision coaching for people done leaving results to chance. Proven programming, real nutrition, and a coach who's done it himself — from self-guided training to fully bespoke 1-on-1 coaching.
Now coaching 20 athletes 1-on-1 · 8 Apex spots open
50+
Clients coached
20
Currently coaching
10
Programs
110 lbs
Gained, 105 → 215
The proof
Five years. 105 to 215.
Documented publicly, continuously. The system is the only thing that changed.
The clients
They ran the system too.
+40 lbs in 4 months
The pain of regret or the pain of discipline.
Before
After
−60 lbs in 8 months
Starting Project Fox was amazing — the hospitality, and how they push you toward your goals. I started overweight and down on myself; they helped me lose the weight and build muscle, all while keeping my diet on point.
Before
After
296 → 175 lbs
I've lifted since freshman year of high school, but junior year I gained a lot of weight after my dog passed away. Tired of feeling out of shape, with college around the corner, I fully committed to my nutrition, cardio, and training. Today I feel better than ever — completely transformed, physically and mentally.
+40 lbs muscle · 3 yrs
Cole and I have known each other since we were basically little kids. I've watched him grow — mentally, physically, emotionally, and spiritually. Seeing how much he's changed through hard work and discipline has been inspiring, and he's been a huge positive influence on me and a lot of other people. I'm proud to call him one of my best friends, and couldn't recommend him enough.
The method
Three steps.
Three steps.
Zero guesswork.
However you start, the system is the same: a plan built to be followed, and the support to keep following it.
Get matched
Pick from 10 proven programs — or book a call and I'll build your split around your body, schedule, injuries, and goals.
Execute with backup
Open your dashboard, follow the exact lifts, sets, and progression for the week, and never walk into the gym wondering what to do next.
Membership
Pick your level
From a plan that finally works to a coach in your corner every single week. Switch tiers whenever you want.
Prepay and save. Monthly stays cancel-anytime.
Field
Self-guided training with a system behind it.
$
30
/ month
+ applicable taxes
- All 10 programs — not one, all of them
- A questionnaire that matches you to the right split for your goal, experience, and schedule
- In-depth training guidance and progression logic for every program
- Full exercise library with coaching cues for every lift
- Member dashboard with your week-by-week plan
- Weekly research briefing — new studies and findings, to your inbox and dashboard
Billed monthly. Cancel anytime.
Pack
A plan built around you, and a coach checking in.
$
300
/ month
+ applicable taxes
- Everything in Field
- Intake questionnaire that determines your training split
- A meal plan built by Cole, based on your goals — bulk, cut, or recomposition
- One 1-on-1 call per month to review progress, adjust the plan, and set new targets
- Priority chat support
Billed monthly. Cancel anytime.
Apex
Everything mapped to you. Weekly access.
$
1,500
/ month
+ applicable taxes
By application only
Apply for Apex- Everything in Pack
- Full lifestyle and goals intake
- A training split Cole builds personally, from scratch
- Video demonstrations for every exercise in your program
- Weekly 1-on-1 calls, same standing slot
- Direct 24/7 contact for questions
- Supplement guidance
Limited to 10 athletes. 8 spots currently open. Application required.
Enhancement guidance available on Apex — read the policy
Not ready for a membership? Start with a manual — $30, yours forever. Browse the library →
Field tier · all 10 included
Ten programs.
Ten programs.
All yours.
Every program below is included with Field, $30/month. A short questionnaire matches you to the right one — switch whenever your focus changes. Each evolves every month with a new block, a fresh focus, and built-in progression.
All ten included with Field — $30/month. Switch between them anytime.
Field manuals · one-time purchase
The playbook, in writing.
No-fluff, evidence-informed guides on training, nutrition, recovery, health, and longevity. Buy once, read online or download the PDF, keep it forever — no membership required.
Training01
The Hypertrophy Manual
Train for maximum muscle — the science, made practical.
$30Read & buy
Training02
Strength Foundations
Get genuinely strong without getting hurt.
$30Read & buy
Nutrition03
The Nutrition Manual
Body composition without the bro-science.
$30Read & buy
Recovery04
Sleep & Recovery
The recovery levers that multiply everything else.
$30Read & buy
Health05
Bloodwork Basics
Read your own labs and know what matters.
$30Read & buy
Peptides06
The Peptide Primer
An honest, educational map of research peptides.
$30Read & buy
Metabolic07
GLP-1s & Metabolic Health
What the GLP-1 research actually says.
$30Read & buy
Hormones08
Hormonal Health 101
Understand your hormones before you touch them.
$30Read & buy
Longevity09
The Longevity Manual
Train now for the body you want at 80.
$30Read & buy
Longevity10
VO₂ Max & the Heart
Build a cardiovascular engine that lasts decades.
$30Read & buy
Browse all 10 manuals
$30 each · or the complete library of all 10 for $175
Not ready for a membership? Start with a manual — $30, yours forever. Browse the library →
Tiers 2 & 3 · One-on-one
Coaching that adapts to your biology
Templates get you started. A coach gets you results. On Pack and Apex, every variable is mapped to you — and adjusted as your body responds.
Split-finding call
We map your training split to your schedule, injury history, and goals — never a copy-paste template.
Nutrition that fits your life
Macros and meal structure you'll actually follow, recalibrated as your composition changes.
Weekly accountability
On Apex we talk every single week, read your data, and adjust the plan in real time.
The difference
Coaching, not cookie-cutter
Monthly
New progression & variation
1:1
Coaching on Pack & Apex
10
Programs to switch between
0
Cookie-cutter plans
Cole Fox — Founder, Project Fox
The coach
About the coach
Cole Fox — Founder, Project Fox
My name is Cole Fox. I'm 19 years old, and I've spent the last six of them figuring out what actually works.
I started training at 13 and got serious at 15, weighing 105 pounds. For the first several years I did what most beginners do: unstructured workouts, poor nutrition, and whatever advice happened to be circulating online. The results reflected it.
What changed was the decision to stop waiting for the right answer and go find it. I worked through hundreds of hours of research, from published studies to training methodology to programming and form correction, and then tested all of it on myself. I tracked every variable. Most of what I tried did not work. What did work became a system, and I only had that system fully built about a year ago. That is when the progress finally matched the effort.
Today I weigh 215 pounds. That is a five-year transformation from 105, and most of those years were spent on trial and error I no longer need to repeat. The results are documented, publicly and continuously.
Project Fox is that system, without the years I lost getting to it.
I currently coach close to 20 clients one-on-one and have worked with more than 50 to date.
The principle behind all of it is simple. You do not have to restrict your entire life to build a physique you are proud of. You can go out, eat food you enjoy, and maintain a life outside of training. Discipline and living well are not mutually exclusive, and treating them as opposites is why most people quit.
When your training and nutrition are directed by someone who has done the work themselves, the mental load of second-guessing every decision goes away. That clarity is worth more than the program itself. It gives you back the attention you need for the rest of your life. And arriving at a physique you are genuinely satisfied with, knowing you earned it, is one of the most rewarding things you will do.
That is what I built Project Fox to deliver.
Questions
Good. Ask them.
Absolutely. The Field tier includes beginner-friendly programs like Full-Body Forge with step-by-step coaching cues and form guidance for every lift. If you'd rather have it built around you from day one, the Pack tier adds a 1-on-1 call to find the right split for your experience level.
They span the full range of goals — hypertrophy, strength, recomposition, powerbuilding, conditioning, a home dumbbell-only option, and a contest-prep base. Field gives you all ten — not one, all of them — for a single monthly subscription. A short questionnaire matches you to the right split for your goal, experience, and schedule, and every program evolves each month with a new training block, a fresh focus, and built-in progression. Switch programs whenever your focus changes.
Yes. Every tier is month-to-month with no contract. Upgrade, downgrade, or cancel from your dashboard at any time — changes apply at your next billing date.
Pack includes your split-finding strategy call plus monthly check-ins — that's one 1-on-1 call per month, booked from your dashboard at least a week in advance. Apex includes a 1-on-1 call every week: you and your coach lock in a standing weekday and time, and it stays the same slot every week. All calls are over video and recorded so you can revisit them anytime.
Payments are processed securely by Stripe — we never see or store your card details. Every monthly plan is month-to-month with no contract: cancel anytime from your dashboard to stop future renewals, so you're never locked into the next billing cycle.
Your move
Your next rep
Your next rep
starts here
Start self-guided for $30/month, or apply for a coach in your corner every week. Either way — stop guessing.